Bulldog - Bulldog Skincare Glass Razor

We are asked to support the launch of Bulldog’s Skincare’s latest sustainable shaving innovation – the new Glass Razor – with creative that brings to life the beautifully crafted, environmentally responsible new product that men can show off on their bathroom shelf.

With every razor handle being crafted using at least 70% recycled glass from durable beer bottles and being fully recyclable, we created an animation and hero image that powerfully illustrates the incredible innovation and sustainable design of the new glass razor.

Our impactful animation shows a beer bottle beautifully melting like lava and reforming into the new glass razor, with a voiceover delivered by the funny and distinctive voice of the Telepathic Bulldog – the brand’s truth-saying brand ambassador.

The creative is being used across digital, PR, OOH and in-store to support the launch of the innovative product in stores across the UK.

"In Be The Fox, we’ve found the perfect creative and production partner. The team consistently delivers exciting creative work that constantly pushes our creative thinking and supports our mission to challenge the male grooming category. They’ve also been instrumental in shaping the strategy which now guides all communications about our sector-leading sustainability initiatives. Working as a true extension of our team, they are responsive, deliver what they promise, and are a pleasure to work with."

James Barnes, Head of Marketing, Bulldog Skincare