Captain Morgan - London Gamers Staycation
Captain Morgan's Ultimate Gamers Getaway
Due to the natural synergies in target audience interests, Captain Morgan were eager to enter the gaming space in an authentic and exciting way. Based on the insight that casual gamers had spent lots of time gaming apart because of the Covid pandemic, we jumped at the chance to to bring them together in real life to reunite on their own branded staycation.
We created a staycation like no other, pulling out all the stops at an exclusive Central London apartment, for which gamers could enter for a chance for them and their mates to experience the space for limited time only. Kitted out with the latest, sought-after gaming consoles, a private mixologist and a deluxe Caribbean feast, the night offered a chance to reconnect and recharge whilst playing the games you love. We elevated the classic night in, taking it to the next level for the ultimate gamer's paradise
Made in Chelsea cast member Sam Thompson also visited the getaway with fellow MIC stars.
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
