Lost in Translation
The United Arab Emirates is a country where 200 nationalities live together, but speak different languages, and even the same language with different accents. This means communication between people can become difficult, and in different situations words can be misunderstood as they have different meanings in different languages.
we created radio ads based on this cultural context, where two people are having a conversation, thinking they’re making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE.
And, for banks in the UAE, money being lost because of a miscommunication is an absolute no- no.
Creative to the Core describes our character and the mantra we live by. We believe that Creativity is inspired by an understanding of human nature. It is the tool we use to give brands a competitive advantage and a foresight that gives life to ideas that set potential free. Our focus is to Create Behavior and to be Driven to be the Best. Steadfast we will always remain in our aim of ever evolving, always learning with an unwavering belief that we are only successful when our clients are successful. At home in the MENA region we will always be; it is our heartbeat, our culture, our expertise and our identity.
