Optrex - Screen Eyes
London based Advertising Agency Havas commissioned A-MNEMONIC to produce the soundtrack on their Optrex ‘Screen Eyes’ Advertising Campaign.
Black Mirror director Owen Harris was behind the surreal TV ad, set in a Utopian world where people developed eyes the shape of Smartphone screens. The commercial raises awareness of “screen eyes”- a dry feeling in your eyes that can occur from looking at screens for a long period of time.
The Result:
A-MNEMONIC produced a soundtrack that enhanced the atmosphere of the ScreenEyes world, something that was slightly warped. A bed of sound that draws you in and builds the tension…That highlights the problem, and then
releases itself with a positive change as the product is applied and the problem solved.
AUDIO BRANDING & MUSIC PRODUCTION FOR BRANDS, ADVERTISING & ENTERTAINMENT.
Located in the heart of Soho in London, UK, our company specialises in sonic branding; offering comprehensive services in music and audio branding. From strategic planning to creative concept development, and finally, expert audio music production, we cover every aspect of crafting a distinctive sonic brand sound from our dedicated studio.
We’ve had huge success in creating bespoke audio solutions tailored to brands, advertising campaigns, television, radio, and entertainment projects. Our sonic branding agency has a track record in delivering exceptional results that resonate with audiences and elevate our partners brand identities.