Visit Britain, British Airways, American Airlines - Visit Britain

​A combined campaign from Visit Britain, British Airways and American Airlines these four films featured Diane Morgan in a quest to become ‘American Famous’. Directed by the legendary Jon Drever it was his quintessential sense of dry British humour that helped nail the tone of the films. On her journey, she travels to four parts of the UK, each time showcasing what the city has to offer whilst she attempts to gain notoriety and fame. The four long-form films, cut-downs and teasers formed a campaign directed at American audiences aged 25-35 to encourage them to visit the UK. ​