Ryobi - Ryobi One+
TVC, Photography, Digital
Working as production partner to our FRIENDS McCann Global, we were asked to deliver assets to launch the Ryobi One+ range of tools. A year’s worth of TVCs, campaign photography and online video across multiple European markets.
Ambitious creative from McCann meant that we needed to think smart and act fast. In a time where the London production scene was so busy that both kit and cameras were hard to come by, we managed to bag two days in one of the only studios big enough for our enormous set-build plus the space we needed to house over 400 individual tools!
125+ assets delivered, Including TVC’s, Photography and Social assets – on screen and in-store all over Europe ready for Christmas!
Changing the way Content gets made
&FRIENDS was founded in London in 2016, with a clear sense of purpose; to tell powerful human stories with love and conviction. Today we’re as committed as ever, with award-winning work across tv, digital and socials.
With in-house Creative, Production and Editing teams we approach every project individually – from content strategy and creative concepting to delivery of assets into any market.
