adidas APAC x Foot Locker - Recoded: 3 Stripe Life
Everyone knows the story of Icarus.
A tale as old as time, the fable tells of the mythological character Icarus, who perished as his waxen wings melted when he flew too close to the sun.
But what happens next?
How do we understand the significance of this myth in today’s world, one that has more stories to be told than ever before?
We write our own chapter, and flip the script on this classic tale. In doing so, we evolve the myth and amplify its meaning through a new agency perspective.
New beginnings lead the way to new endings.
We are Hot Icarus.
A free-thinking advertising studio, focused on delivering exciting new takes on classic narratives, by breaking boundaries and challenging limitations to achieve the impossible.
