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Shepherd Neame - Baby We Were Born To Roam

Shepherd Neame
04/01/2023
Advertising Agency
London, UK
7
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Agency / Creative
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The Challenge 

Encouraging a thirst for freedom with Bear Island. Define a stand-out position for Bear Island as a sessionable beer that bridges craft and mainstream brews while becoming a byword for opportunities of exploration and discovery desired by younger drinkers today.


The Manifest Approach

We created 'Born To Roam' - a 12 month brand campaign that saw Bear Island become a conduit for experience, creating opportunities for their audience to discover the world in new and experimental ways. 


Baby We Were Born To Roam

Channelling Shepherd Neame's heritage of Kentish eclecticism, we matched the audience's spirit of discovery across music, events and adventures in the great outdoors, turning up at opportunities where they wander and socialise so we could enrich their experiences and give them new and wild ways to adventure.


About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.
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