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Teralytics - Branding - Building a Future for Everyone

Teralytics
04/01/2023
Advertising Agency
London, UK
6
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Agency / Creative
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The Challenge 

Create a distinctive and recognisable brand identity to allow Teralytics to stand out within the data industry.


The Manifest Approach

We brought to life the power of data & delivered a BrandManifesto to help cement Teralytics’ position as a data industry leader through a bespoke visual identity.


Overview

In a data driven society, Teralytics believes the future should be built for everyone. By unlocking truly inclusive data on people’s journeys, they can help improve city infrastructure and public transport, resulting in faster journeys and more efficient cities.

Having worked with Teralytics for over a year, Manifest was asked to deliver a BrandManifesto to help cement its position as an industry leader.

Through our process we clarified, refined and articulated the Teralytics brand, established how it should be communicated to its audiences and set a framework for an authentic brand identity.

This new identity was influenced by the two-way flow of data; using bold abstract graphics, a modern palette and a contemporary typeface to create a striking aesthetic. This was then developed over various brand touch points, launching at the Mobile World Congress 2018.


About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.
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