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The Alexander Centre - Branding

The Alexander Centre
04/01/2023
Advertising Agency
London, UK
4
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Agency / Creative
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The Challenge 

Give Faversham’s Alexander Centre a new look that appeals to a more contemporary & modern audience.


The Manifest Approach 

We created a sophisticated and striking identity with enough flex and scope to give every event its own look and feel.


Overview 

Located at the heart of Faversham, The Alexander Centre is a locally run community centre for local business, leisure activities, weddings, training courses and more.

Looking to appeal to a more contemporary audience (recent years have seen a large number of high earners from London move to the town), Manifest developed a new visual identity and website for the centre.

The identity was built around the local name for the centre – The Alex. This gave us a flexible system for all of the brand touchpoints.

The typography chosen was modern with a classic, sophisticated edge and brought some dynamic and arresting layouts throughout the brand identity.

About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.
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