McDonald's "Signs"

McDonald’s signs have always been a tool for restaurant owners to announce deals and products launches, but many of them have also conveyed messages of love, hope and respect. Through a collection of real signs in local communities – from small towns to big cities – we wanted to show that lovin’ has always been a part of McDonalds, long before it was part of the new brand vision. “Signs” is another way we are shining a little more light on the lovin’ that surrounds us. An important part of our journey to transform the customer experience is building upon our relationships with our customers. Our restaurant signs convey more than just promotions, they put lovin’ into the communities we serve with messages of support, gratitude and hope.