Canopy - Solutions Are Sexy

How do you make paper packaging look sexy? 

As part of the their Pack4Good initiative, Canopy commissioned Parkview to create a multi media campaign which highlights earth friendly alternatives to mass produced paper packaging. Much of the world's packaging (predominantly in the beauty and food industries) is made from cutting down ancient and endangered forests but there are manufacturers out there making packing from natural and recycled waste. Our mission was to showcase these alternatives and position them as real, viable, appealing options for brands and consumers.

Directed by Helena C-J and shot by Mike O’Connor Solutions Are Sexy celebrates all of those working hard behind the scenes in climate action. Crafted with a lick of humour and squeeze of self awareness - this film speaks to all those working to support the transition to a more circular system that doesn’t cost the earth.

Solutions are sexy and they’re here. Welcome to the future!