senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Western Cape Government - Hurt People, Hurt People

Western Cape Government
14/06/2023
Music & Sound
Cape Town, South Africa
0
Share
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER

WE COLLABORATED WITH THE BEST, IN ORDER TO DELIVER A POIGNANT PSA FOR THE WESTERN CAPE GOV WITH AN IMPORTANT CAUSE. – DIRECTED BY GREG GRAY OF ROMANCE FILMS

THE ASK

Create an emotive piece of music alongside an impactful and realistic sonic landscape that makes this PSA stand apart from the others, keeping viewers engaged throughout.

THE WORD

“With this communication, we want to encourage introspection on what it means to be masculine and help change the narrative of toxic masculinity before someone else gets hurt.”
Greg Gray

THE RESPONSE

Our concept was to create a track that was cyclical in nature, supporting the narrative of the generational cycles of abuse; men who are abused are more likely to become abusive.
We created a powerful cello led piece of orchestral music that evolves and builds to a crescendo through each scene and age change, supporting the emotionally heavy content of the PSA. We specifically recorded a solo cello to engage the audience with the characters, with the purpose of evoking a human connection through the music.
The audio played a pivotal role in immersing the audience in the very real environment of our characters, elevating the emotional depth and trauma of the story.

About Pressure Cooker Studios

We are a full-service Music and Audio Studio.

We create the sound for ‘that thing’ you need. We’re the first and last stop for everything you hear.

We work across all media; Commercials, Gaming, Narrative and have an extensive selection of original (and customisable) Library Music under our Pressure Music Library resource.

Take a look at some of our work here https://pressurecookerstudios.co.za/

We think about a project’s entire audio journey holistically, with your creative vision as the cornerstone for every decision we make along the process.

We always find a way to make it happen. Our passion and experience has put us in this position.

We believe the best way to innovate is to grow our talent.

We are always learning from each other and want to grow the talent in our industry, forming a community to set a new standard with every project we touch.

Let’s collaborate, so we can elevate your art / film / game / brand together: https://linktr.ee/admin#/register


SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0