Helfare - Hydro 2.5L Jacket Launch
Our team at Inertia partnered with Mountain Biking techwear brand Helfare to design, direct and produce a product film launching their new range of outerwear.
Positioning the brand as a credible player in the active sportswear industry, whilst capturing the adrenaline of mountain biking to resonate with their core audience, we developed a creative that captures moments of symbiosis between brand, product and nature. Set in a forest environment, we metaphorically introduce key product features through tangible and tactile woodland elements, whilst dynamically presenting the dual colourways through a series of product beauty shots.
Inertia is an independent creative studio specialising in design, moving-image and technology. We're a core team of Creative Directors, Art Directors, Designers, Houdini Artists, 3D Motion Designers and Creative Technologists. Alongside our permanent team we have a vast global network of talent, giving us the ability to scale and tackle any project within any genre - from automotive to fashion, sports and entertainment.
We question conventions and are eager to explore the new.
Our working method is collaborative and we invite our clients to participate in our process. When we're not working on client work, we focus on R&D- our home to experimentation, where we explore and expand our creative and technical know-how, helping to define new visual aesthetics.