Klarna - Discover the Truth

Klarna, the leading global payments and shopping service, has launched a new campaign playfully setting the record straight by inviting UK consumers to discover the truth about the brand with famous Spanish artist Ignasi Monreal. 

To discover the truth, Klarna has partnered with Ignasi Monreal, famous for his collaborations with Gucci, Vogue and Netix. Ignasi is a renowned contemporary artist who has been commissioned to create a series of seven pieces of artwork - each based upon a misconception seen online or in the media. The paintings, digitally designed by Ignasi in his studio in Rome, are a mix of classical and contemporary for a 21st Century renaissance feel. 

In London, consumers can visit the mural in Shoreditch or Notting Hill where they can scan the QR code within the painting. Once scanned on a smartphone camera, consumers are directed to a digital gallery and are virtually immersed into the paintings. For each artwork, a Mythbuster challenge is posed and the answers are hidden within the visuals inside of the painting. Consumers who take part in the game have the chance to win one of four fantastic prizes. 

AJ Coyne, Head of Marketing commented: 

Given the ridiculous nature of the myths, we decided to create some epic mythical paintings and display them proudly across the UK. That said, a traditional media approach is not sufcient to change behavior, so instead we’re inviting consumers to debunk in real time via our interactive experience and discover the truth for themselves.” 

“Klarna is misunderstood. To help people see the truth, just telling them in a traditional comms campaign wasn’t going to cut it. We decided to invite them into the world of myths to seek the facts themselves. And of course, that meant we needed some fantastic paintings.”