TAB - Digging Up Beldisloe's Past
The Bledisloe Cup epitomises the greatest rugby rivalry between NZ and Australia. But it’s been 21 long years since Australia last won a match on NZ soil. So long that the stadium they last won at doesn’t even exist.
So to spur on the trans-tasman rivalry and encourage betting, we launched a tongue-in-cheek campaign that dug up the past on this unfortunate history, featuring an Aussie fan on his annual pilgrimage to the site of the once-famous Carisbrook Stadium.
We also used real-time betting data for a digital billboard campaign that revealed which side of history Kiwis were betting on. And sparked sporting memorabilia madness by selling some ‘Hallowed Carisbrook soil’ on TradeMe.
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With strategy, creative and production all working together as one, we produce work of all shapes and screen sizes with a specialty in igniting an unreasonable amount of earned media and social fame.
