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The Text

08/07/2015
Advertising Agency
New York, USA
108
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Agency / Creative
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Post Production / VFX
Editorial
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This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
About Pereira O'Dell

​Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. In partnership with Serviceplan, they were named 2022 Independent Network of the Year at the Cannes Lions Festival of Creativity. Pereira O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel. Notable clients include MINI, Zelle, IHOP, Midea, Fifth Third Bank, Adobe, Stella Artois, the Ad Council, and more.

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