BOSS Fragrances Introduces New, Premium Fragrance to Mark the 25th Anniversary of BOSS Bottled

To celebrate, The 25th anniversary of a fragrance icon, the original BOSS Bottled Eau de Toilette. To celebrate the occasion in spectacular style, BOSS Fragrances is unveiling its latest launch: BOSS Bottled Elixir. The newest olfactive chapter within the BOSS Bottled family, BOSS Bottled Elixir is an elevated interpretation of modern masculinity.

With one bottle sold every four seconds worldwide, the original BOSS Bottled is a quintessential fragrance in men’s grooming routines. This iconic, timeless scent is a tribute to innate sophistication, designed for the many facets of the contemporary man. 

The most highly concentrated BOSS Bottled composition to date, BOSS Bottled Elixir makes a luxurious addition to the BOSS Bottled family. With elegant refinement, it encourages you to find your inner light and be your own BOSS.

BOSS Bottled: An exquisite fragrance crafted with fine ingredients

Propelling this admired signature scent into the premium realm, BOSS Bottled Elixir sees an icon newly interpreted with a vigorous statement promising unmatched intensity and an immersive wearing experience that inspires confidence, courage, and ambition. 

Intensity at its utmost

The new Elixir is captivating, with a high concentration of opulent ingredients. Top notes of incense and cardamom essences emit a warm, vibrant impression while a heart of vetiver and patchouli entice with an earthy imprint. BOSS Bottled Elixir develops to reveal a base of cedarwood essence and labdanum absolute, serving a strong, woody charisma and a burst of bold masculinity. 

This new fragrance, crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature scent – in close collaboration with Suzy le Helley, celebrates the reinvention of a modern classic.

Find your inner light

The unique BOSS Bottled glass flacon highlights this new chapter, as its deep black lacquer gives way to a gleaming light in the centre, capturing the concept of BOSSes finding their inner light. A radiant ceramic finish and a brushed icy-gold cap further elevate the elegance of this new creation within the BOSS Bottled story.

For 25 years, BOSS Bottled has inspired driven men to take on every challenge while staying true to their core values of honesty, integrity, and authenticity. Multi-talented Hollywood actor Chris Hemsworth, global face of the BOSS Bottled franchise, stars in the new BOSS Bottled Elixir campaign. Internationally acclaimed, yet always humble, he is defined by much more than his success on the big screen. A multifaceted, inspirational archetype of the modern BOSS, Hemsworth makes for the perfect face of this iconic fragrance family’s next chapter.