Honda and Basketball Star Nia Symone Launch the Ultimate College Competition Series

Quantasy + Associates has launched a new game-show-style competition series called Honda DreamCab. Hosted by media personality and former HBCU Division 1 basketball player, Nia Symone, this light hearted, entertaining trivia series brings cash prizes to the students of Clark Atlanta University and highlights Honda’s long-standing relationship with Historically Black Colleges and Universities. Airing on Honda’s Creative Studio channel on YouTube, viewers will join host Nia Symone and the DreamCab participants in the 2024 Honda HR-V as they share their HBCU pride, battle for ultimate bragging rights, and have the chance to win up to $1,000 cash.

Find the full series here. 

DreamCab is Honda’s latest (of multiple initiatives) to expand its DreamLab platform to reach diverse audiences, including the HBCU community, which adds to Honda’s central destination for all lifestyle content on YouTube -- Honda Creative Studio.

Honda Continues to Further Commitment in Supporting HBCUs

• Honda has a long-standing relationship of over 30 years with Historically Black Colleges and Universities that includes the Honda Campus All-Star Challenge and support of Thurgood Marshall College Fund scholarships.
• The Honda DreamCab series helps raise awareness of Honda’s continued support of HBCUs and celebration of HBCU culture as part of the company’s “Drive the Legacy” initiative.