This Powerful Super Bowl Spot Fights Against Antisemitism

Quantasy+Associates (Q+A) has launched its much anticipated Super Bowl Spot for the The Foundation to Combat Antisemitism (FCAS). The FCAS ad aims to highlight the seriousness of Antisemitism, especially among younger generations. The core message: silence fuels hate, and those who speak out drive positive change.

This is the first-ever ad that FCAS has run in the big game. The ad features Dr. Clarence B. Jones, who in 1963, helped Dr. Martin Luther King Jr. compose his historic speech, “I Have a Dream.”

“It’s crucial to push against hate in all its forms - including antisemitism, anti-Muslim hate, anti-Black hate, and the many others,” says Quantasy+Associates chairman and CCO Will Campbell. “We couldn’t think of a better voice than Dr. Clarence Jones, who worked side by side with Dr. Martin Luther King Jr.”

Quantasy+Associates is a Los Angeles based, Black and Asian owned agency.