Leonardo Da Vinci Gets His Ideas off the Ground with Amazon Business in Spot from Joint and Traktor

Amazon Business worked with leading independent creative agency Joint, to bring to life a fantastical tale of Leonardo Da Vinci finally getting his ideas off the ground with help from Smart Business Buying solutions.

Set in renaissance Florence to the track Let Me Blow Ya Mind by Eve, this imaginative spot showcases how Amazon Business can help companies of all sizes focus on what they do best—grow their business.

Directed by Traktor, with post production by Rascal, music by Finger Music and sound design by Wave, the commercial brings to life 15th century Florence while highlighting the practical benefits of Amazon Business. From flying through ideas for inventions to flying through his paperwork, Leo demonstrates the versatility and ease of using Amazon Business’ solutions in his work life to streamline operations.

The campaign marks another creative milestone for Amazon Business and Joint, blending historical flair with contemporary business solutions in a way that resonates with all business audiences. As Amazon Business continues to innovate in the realm of B2B procurement, this campaign sets a playful yet impactful tone for showcasing its capabilities across enterprise and small business owners alike.

Algy Sharman, chief creative officer at Joint said: "It has been great to work with the team at Amazon Business again. The idea that Leonardo Da Vinci could see his inventions come to life is such a fun one, and it was a joy to see it come together."