My Most Immortal Ad: Taj Critchlow on Apple HomePod's Welcome Home
In the run up to this year’s Immortal Awards deadline, our jurors have been taking turns to select the ads and campaigns that have stood the test of time in their minds, revealing the reasons why they’ve stayed with them through the years as their Most Immortal Ads.
Taj Critchlow, founder and managing partner of Fela, selects a mesmeric piece of film from a fabled director that picked up a prize in The Immortal Awards' inaugural year.
The entry system for The Immortal Awards’ 2024 competition is now open. As always, entry is free for Little Black Book members, and more information on how you can enter - and start your path to creative immortality - can be found at the bottom of the article.
Apple HomePod - Welcome Home
Let me say I've always had a hard time with the notion that one thing can be the best, but for this assignment I have made a choice that I feel and that speaks to me. I've always been a fan of Spike Jonze's music videos because he's always pushing boundaries and his commercial works continue that same legacy.
When I saw Jonze's Apple HomePod ad, 'Welcome Home', featuring FKA twigs, I was mesmerised. It was magical, vibrant, and soulful. As always, he turned something that could have been a typical mundane product spot into a fantastical musical journey we had never seen before. It triggered all my senses and I can watch it over and over - it's a timeless piece of work. For that reason, it's on my Mount Rushmore of classic advertising.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 5th 2024. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 1st 2023 and August 31st 2024.
Every member of LBB is entitled to up to five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
Thanks to our wonderful Immortal Awards partners
