Publicis Groupe Canada Launches 2 New Data-driven Solutions

Publicis Groupe Canada introduces two cutting-edge solutions crafted by Publicis Media Canada for the local market: Epsilon ID and Growth OS. These platforms represent a significant leap forward in data-driven marketing. Working together, they help define rich audiences and carry them through to activation, offering marketers unparalleled access to reliable Canadian data and seamless planning.

Amid media-business tensions, privacy concerns, and the dominance of tech giants, who receive 80% of digital ad spending, accessing reliable Canadian data has become increasingly challenging. Enter Epsilon ID, a pioneering proprietary cookieless data solution designed exclusively for the Canadian market. Developed from the ground up, it combines proprietary datasets with partnerships to create a unique audience data graph, reaching over 70% of Canadians. 

Tested extensively with premier Blue-Chip clients, Epsilon ID delivers outstanding performance, including: 

• 143% and 192% increase in click-through-rates for two campaigns.
• 60% improvement in video completion rate for one campaign.
• Extended reach, with +28% and +49% increases, reaching untapped audiences. 
• 400% increase in post click conversion.

“Epsilon ID is a unique offering that solidifies Publicis Media and its brands, Starcom, Zenith, and Spark Foundry, as local leaders in the data-driven landscape, while also catering to the diverse needs of clients and sister agencies within Publicis Groupe” said Alastair Taylor, CEO of Publicis Media Canada.

“Epsilon ID unlocks opportunities across the entire marketing landscape” added David Rusli, chief strategy officer of Publicis Media Canada. "On the media side, it allows us to tailor addressable audiences to clients’ unique needs rather than relying on pre-set audience sets. On the creative front, it empowers our teams to deeply understand audience interests, behaviours, and psychographics to build more relevant campaigns”. 

Additionally, Growth OS, an end-to-end platform, addresses audience translation issues and inefficiencies arising from managing multiple media buying and planning tools. Designed to foster collaboration among teams and streamline workflows, it empowers marketers to make data-driven decisions with ease.

"Publicis Groupe's global vision is to integrate creativity, media, technology and data, to effectively offer personalised, end-to-end marketing, at scale. The launch of Epsilon ID and Growth OS, in Canada, will allow us to deliver this vision. It is foundational for modern media and a powerful platform for the rich insights that fuel creativity – it is a competitive advantage for our clients’ brands and businesses” explains Andrew Bruce, CEO of Publicis Groupe Canada.

To learn more about Epsilon ID and Growth OS, visit here.