senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Swinburne Delivers Upgraded University Experience in ‘next gen_now’ Rebrand

03/05/2021
Advertising Agency
Melbourne, Australia
103
Share
Rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates

Swinburne University of Technology has partnered with Deloitte Digital to launch a new brand positioning next gen_now.

Leveraging Swinburne’s credentials in technology, creativity and innovation the next gen_now platform positions the university as the prototype of a new and different university at the cutting edge of what’s next.

Says Carolyn Bendall, chief marketing officer at Swinburne: “At Swinburne we believe in bringing people and technology together for a better world. As a proudly creative and constantly innovating 21st century university, we saw an opportunity to convey this proposition more distinctively in the market.


“We are excited to introduce next gen_now as our new brand platform. It will allow us to communicate Swinburne’s latest features, upgrades and innovations in education, research and in industry partnerships. It will provide compelling reasons to choose Swinburne.

“We are also delighted to partner with Deloitte Digital on the new brand positioning and launch. Together we have a common commitment to develop the next generation and build a better world.”

Says Adrian Mills, partner at Deloitte Digital: “From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity. We see Swinburne as more of a tech partner than a traditional agency client.”

The rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates; guaranteed work integrated learning and real industry experiences during their degree.

The campaign which will roll out across digital, TVC, OOH and radio is the first via Deloitte Digital, having been appointed as the University’s Agency of Record.

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Deloitte Digital, Australia
Suzuki Time Machines
Suzuki
21/02/2024
41
0
Afternoon to Arvo
Balter Cerveza
18/10/2023
5
0
Aussie Taco
Balter Cerveza
18/10/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0