TBWA\Chiat\Day New York Names Dustin Tomes as New Creative Lead

TBWA\Chiat\Day New York has announced Dustin Tomes as its new chief creative officer. Dustin will join TBWA on October 10th from Publicis Group’s Le Truc, where he was most recently EVP, executive creative director. He will report directly to TBWA\Chiat\Day NY’s CEO Emily Wilcox.

An internationally-awarded creative and brand visionary, Dustin has led work for the most iconic brands, bringing them to market in unexpected ways. At TBWA\Chiat\Day New York, Dustin will be responsible for leading the agency’s creative department, overseeing the agency’s roster of clients that includes recent new business wins for Carnival Cruise Line and Wells Fargo, and clients like Hilton, Nissan, LG, Moderna, Travelers, Optimum Nutrition and more. 

Emily Wilcox, CEO, TBWA\Chiat\Day NY shared, “From resurrecting brands, to pushing for innovation and big platform ideas, Dustin is the embodiment of what Disruption® is and should be. He's the kind of person people want to work with and people want to work for, equal parts talent and kindness, and exactly the kind of leader that builds the kind of strong culture that leads to great work. Most important of all, he shares and understands our ambition to create work for our clients that lives up to the rich legacy of Chiat Day, while paving the way for a new and exciting era of bold creativity.” 

Dustin's work has been recognised by the One Show, D&AD, Cannes Lions, Webby Awards, Clios, and more. Prior to joining Le Truc, he was at Saatchi & Saatchi where he most recently won two Gold Cannes Lions for his work on Tide, and helped build Goldfish into a billion dollar brand and one of AdAge’s Hottest Brands of the Year with campaigns like the viral #GoldfishJingle and Go For The Handful. Before that he spent six years at Droga5, where worked on Pizza Hut and Prudential, and is perhaps best known during his time there for upending the entertainment category with 'How Far Would You Go #ForTheThrone' for HBO’s Game Of Thrones. The award winning campaign was named by The Wall Street Journal as the "The biggest and boldest marketing tie-in ever orchestrated". He started his career at Crispin, Porter and Bogusky in Boulder and also spent time at Leo Burnett Chicago and TBWA\Chiat\Day New York. 

Added Dustin Tomes, “Returning to TBWA\Chiat\Day New York is a full circle moment for me. Chiat Day was and will always be one of the iconic brands that fuelled my passion and love for this industry. I am excited to be back and help create disruptive work for our clients alongside Emily and the team.”