Travelers Insurance Proves Remarkable Things Happen When People Care
In 2023 Travelers debuted a new brand manifesto and ad campaign around a simple yet powerful idea: 'Remarkable things happen when people care.' Created in partnership with TBWA\Chiat\Day NY, Travelers manifesto demonstrated the power of common cause to unite people across distance and differences.
Now in 2024, Travelers is launching the next phase of this campaign by spotlighting their unique company culture that champions the extraordinary lengths their employees take to help the customers they serve.
In fact, Travelers believe so much in what they offer, that this year’s campaign flips the script, relying solely on their customers telling their story on their behalf. Unlike the category, they don’t need to rely on gimmicky, eccentric storylines to advertise their services - because for them, the most disruptive way to tell the story is to tell the real story.
Sourced from the winners of Travelers annual In-Synch Service Awards presented by chairman and CEO Alan Schnitzer, (3) :60 films will launch on national TV on June 16th to mark the start of the Travelers Championship, a best-in-class PGA TOUR event - one of only eight Signature Events in 2024 - that has generated more than $28 million for hundreds of local charities since Travelers became title sponsor in 2007.
The new advertisements, are inspired by true stories, highlighting the compassion and dedication shown by the company’s claim professionals.
Cyber tells the story of a small-business owner whose bank account was emptied by cyber hackers and the claim professional who understood that when it comes to cybercrime, time is of the essence.
Golf tells the story of a young man who was injured on a job site and a Travelers employee who went above and beyond to help get him back to work – and back to playing the game that he loves.
Dog tells the story of a customer whose dog was lost following a car accident and the claim professional who wouldn’t give up until he saw them reunited.
